Wedge - AI Receipt Divider

Project Overview

Managing group payments, like splitting grocery or restaurant bills, can be confusing and time-consuming. One person usually pays the full amount, leaving the challenge of dividing costs fairly. This often leads to mistakes, delays, and awkward follow-ups, making the process more complicated than it should be.

PROBLEM STATEMENT

Individuals who make purchases for others need a tool to track spending.

SOLUTION

Use Azure AI’s OCR to streamline receipt scanning and thus tracking.

ROLES

Product Designer
UX Researcher & Analyst

RESPONSIBILITIES

Design system, user flow, wireframes, research, branding, marketing

FREELANCE DURATION

September 2024 - Present

Process

  • Step-by-step maps that show how a user moves through a product’s screens or features to complete specific tasks.

  • A curated collection of reusable components, patterns, and guidelines that ensure a product’s interface stays consistent, scalable, and efficient.

  • Static representations of a design that showcase detailed visual elements—such as colors, typography, and spacing—before development.

  • Watching real users interact with the product in context to uncover pain points, behaviors, and unmet needs without direct intervention.

  • Cycling through feedback, and refinements to progressively improve a design’s usability and effectiveness.

  • A visual diagram clarifying how different parts interact to support user goals.

User Flow - Initial Challenge

Challenge: The client’s “Debt Relationship” feature felt restrictive and didn’t align with my perceived user flow.

  • “I’m owed money” / “I owe money” only tracks the users’ spending.

  • The app should track how much everyone spends from a receipt.

Outcome: I discussed the problem with the client to make a key decision.

  • (A) User‑only tracking, or

    (B) Group‑wide tracking

  • Client chose (B), enabling me to confidently redesign “Debt Relationship” into “Who Paid?” by removing uncertainty and setting clear expectations.

Design System

  • Montserrat has a modern vibe that hierarchically contrasts with Inconsolata, a fixed monospace font that resembles receipt text.

  • Purple evokes a sense of reliability, while Yellow complements it with a lighter touch that aligns with the “lemon wedge” branding concept.

User Research

DURATION

April 7-25, 2025

TYPE

1-1 Observational Usability Test

PARTICIPANTS

5 new users with financial means, aged 18–30.

RO1: Obtain early feedback on core user flow

  • Users wanted to scan/upload their receipt at the start of the user flow, but were blocked by the initially required input fields.

  • Users were confused about assigning items to spenders.

RO2: Assess monetization and marketing strategies

  • 97.5% prefer watching ads to avoid a paywall
    → Replace ad-based usage limit refreshes with a $1/month plan aimed at frequent users to meet business needs.

  • 84% would recommend the app
    → Add invite-based rewards to boost adoption rates.

Design Iteration

Finding 1. Users wanted to scan/upload their receipt at the start

  • Outcome 1: Users start the user flow by inputting receipt data

    → Aligns with natural human use and user expectations

    → Maintains the current requirement of having at least 2 members to create a transaction

Finding 2: Users were confused about assigning items to spenders

  • Outcome 1: Selecting members’ names is more intuitive
    → Users can now select members in 1 tap rather than 2 taps
    → Member names are highlighted in purple and have an arrow icon

  • Outcome 2: Updated call-to-action (CTA) buttons
    → Finishing the transaction is now a primary button, no longer secondary
    → Users can now save their progress and assign items at another time

System Map

Next Steps

1. Collaborate with Devs

2. Product Launch & Marketing

App Store Marketing